Types of Logo File Extensions and Why You Need Multiple (PNG, JPG, PDf, etc.)

In this post, I’ll share with you the type of logo variations that you’ll need to have for your logo design.

Searching for a competent logo designer can be an exhausting task. You’ll need to check their portfolio for receipts, adjust to their pricing, and evaluate whether their design aesthetic is fitting for your venture. Additionally, have you ever thought about what logo files you should be looking to receive? You absolutely should be! You can add this to the list of items to look for when finding a logo designer.

Disclaimer; these are NOT all file types available in the universe. At Creatively Olivia, we do not provide native files such as AI & EPS unless otherwise agreed upon. The file extensions named are what are included in the policy and have been sufficient for many businesses going forward.

Logo File Extensions


Portable Network Graphic; this is the transparent background file that will allow you to place your logo on any colored background. This is the file you will most likely use the most; on your website, Instagram, and pretty much anything online. Some of the logos in this portfolio are PNG and placed on top of a background color for aesthetics.


Joint Photographic Experts Group; this file is used interchangeably where a background is applicable. JPG files will always carry a background (typically white).


Portable Document Format; this file extension is perfect for printing. It’s also the file that can be edited in Adobe Illustrator similar to an EPS file. PDFs allow you to work with any vector graphics software to manipulate the design for print or other reasons.

Vector Formats

AI/EPS/SVG are all vector format extensions that allow you access to the rawest form of a logo. These files are typically shared when you are printing or need to alter an already-made logo design. You will need Adobe Illustrator or some type of vector recognized program to open and manipulate the file.

Web vs. High-Resolution Files

We provide both web quality and printable high-resolution files. High-resolution files are always 300 ppi, or pencil density, perfectly equipped to go to your printer. Web quality files are set to 72 ppl.

There is no reason to use high-resolution files online anywhere. Web files are AUTOMATICALLY converted to web-quality (a lower resolution) once used online. High-resolution files are fairly reserved for printing.

Check out this great article from Express Copy explaining more about resolution here.

I hope you find these tips helpful when on the market for a logo/graphic designer! I might know one *cough cough* and you can reach out to her on this page.

Hey! I'm Olivia –

Faith drove me to develop Creatively Olivia as a creative by nature and a passionate entrepreneur by trade.

I help small businesses start, refresh, and expand their businesses through strategic branding and web design.