Types of Logo File Extensions and Why You Need Multiple

Types of Logo File Extensions and Why You Need Multiple

Searching for a competent logo designer can be an exhausting task. You’ll need to check their portfolio for receipts, adjust to their pricing, and evaluate whether their design aesthetic is fitting for your venture. Additionally, have you ever thought about what logo files you should be looking to receive? You absolutely should be! Add this onto the list of items to look for when finding a logo designer.

In this post, I’ll share with you the type of logo variations that you’ll need to have for your logo design.

Disclaimer; these are NOT all file types available in the universe. At Creatively Olivia, we do not provide native files such as AI, EPS, or SVG. The file extensions we will name are what’s included in our policy and have been sufficient for many businesses going forward.

Logo File Extensions

  • PNG – Portable Network Graphic; this is the transparent background file that will allow you to place your logo on any colored background. This is the file you will most likely use the most; on your website, Instagram, and pretty much anything online. The logos in my portfolio are all PNG laid on top of a background for aesthetics.
  • JPEG (or JPG) – Joint Photographic Experts Group; this file is used interchangeably where a background is applicable. JPG files will always carry a background (typically white).
  • PDF – Portable Document Format; this file extension is perfect for printing. It’s also the file that can be edited in Adobe Illustrator similar to an EPS file. PDFs allow you to work with any vector graphics software to manipulate the design for print or other reasons.

Web vs. High-Resolution Files

We provide both web quality and printable high-resolution files. High-resolution files are always 300 ppi, or pencil density, perfectly equipped to go to your printer. Web quality files are set to 72 ppl.

There is no reason to use high-resolution files online anywhere. Web files are AUTOMATICALLY converted to web-quality (a lower resolution) once used online. High-resolution files are fairly reserved for printing.

Check out this great article explaining more about resolution here.

I hope you find these tips helpful when on the market for a logo/graphic designer! I might know one *cough cough* and you can reach out to her on this page.

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It’s Olivia here!

As a creative by nature and passionate entrepreneur by trade; faith drove me to develop Creatively Olivia to help small businesses start, refresh and expand their businesses through strategic branding and web design. 

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