How to Pick A Color For Your Brand

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In building a business, branding should be one of the first stops on your journey to success.

Branding is the process of defining the overall identity of your business; the message you want to deliver, the positioning and reputation you want your business to uphold, and the visual elements (like a logo) that bring it to life.

– Olivia Frederick

Choosing colors for your brand is so important. The goal is to pick the right color that is going to appeal to your favorite customer. The customer you want to attract immediately and less of a personal choice.

In branding, color is everything! Each color (even beyond what’s in the rainbow) is tied to an emotion that tells the story your brand delivers. In this post, we’ll go through how colors translate through the brain.

YELLOW

Yellow is an appetizing and attention grabbing color. 

Moods:

  • Optimistic
  • Cheerful
  • Energetic
  • Nourishing
  • Happy

Teal/Turquoise

Teal or turquoise (my favorite color) translates trust and compassion.

Moods:

  • Soft
  • Calming
  • Healing
  • Creative
  • Cleansing

Red

Red makes a bold statement walking into any room. 

Moods:

  • Strong
  • Bold
  • Assertive
  • Motivated
  • Courageous

orange

Orange is a playful and energy-evoking color. 

Moods:

  • Fun
  • Friendly
  • Playful
  • Positive
  • Sociable

green

Green is one color that we see more than any other because of nature. You see green everyday when you walk outside.

Moods:

  • Fresh
  • Balanced
  • Natural
  • Healthy
  • Organic

blue

Blue brings a sense of dependability and trust. You’ll see blue most in medical + technology brands for that reason.

Moods:

  • Credible
  • Loyal
  • Calm
  • Patient
  • Cool

purple

Purple reads luxurious and romantic. It gives off a mysterious and imaginative vibe.

Moods:

  • Wise
  • Visionary
  • Intriguing
  • Spiritual
  • Mysterious

GREY

Grey is a neutral that gives sophistication and timelessness. 

Moods:

  • Quality
  • Reserved
  • Classic
  • Solid
  • Reserved

WHITE

White brings a clean and renewed vibe. Using a lot of white space helps to provide for a minimalist and modern look.

Moods:

  • Clean
  • Simple
  • Modern
  • Pure
  • Innocent

pink

Pink is a sweet and feminine color traditionally associated with ‘girly’ brands. T-Mobile is helping to break that barrier in their fuchsia pink branding.

Moods:

  • Girly
  • Joyful
  • Sweet
  • Compassionate
  • Youthful

black

In my opinion, black can give off so many vibes. In one way, it can provide elegance and classical moods while on other – dramatic and minimalist vibes.

Moods:

  • Serious
  • Expensive
  • Powerful
  • Modern
  • Classic
  • Mysterious

brown

Brown is a color I use in my brand to present boldness, warmth and dependability.

Moods:

  • Honest
  • Wholesome
  • Earthy
  • Rustic
  • Confident

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It’s Olivia here!

As a creative by nature and passionate entrepreneur by trade; faith drove me to develop Creatively Olivia to help small businesses start, refresh and expand their businesses through strategic branding and web design. 

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