So you want to be on the top page of Google Search results for your industry?
I often get clients who want a website designed or redesigned to appear on the first page of Google in their industry just by getting a professionally designed website.
I teach them that there is a lot more to it!
You may have heard that SEO ranking is determined by:
- which platform your website is built on,
- what keywords are used,
- how often your content is updated,
- how your content is presented,
- how many words are on a page,
- your competition…and the list can go on and on.
What Is SEO?
SEO stands for ‘Search Engine Optimization.’ It’s the practice of optimizing your web pages to make them reach a high position in the search results of Google or other search engines. SEO focuses on improving the rankings in the organic – aka non-paid – search results. – Yoast SEO
In simpler terms, Search Engine Optimization is how you rank among your competition/industry when someone does a Google search for terms closely related to your business.
How can SEO help me?
SEO can ultimately be your only client referral tool if you’d want it to be. Among the thousands and millions who are online each day – SEO allows customers to find you without you having to do much.
SEO can help you bring in clients who are ideal for what you are looking for on each page or post on your website. This is typically regardless of your industry too!
Imagine how many people are on Google everyday searching for your specific service. Wouldn’t it be great to appear first?
What are SEO keywords?
A keyword is a word or sometimes phrase that describes what the respective page is about. It’s the term that is searched frequently that you want to use to pull in visitors to your site. When this keyword is used in a search,
Google uses keywords on websites to give you the most relatable content In your search.
That last sentence is why keywords are so important to growing your SEO.
Start A Blog
Actively blogging is HUGE way to Improve Your SEO Ranking on Google. Above all, writing blogs about industry trends, frequently asked questions from your customers, stories of your successes or people who use your products, and more is the best way to improve your ranking.
The topics you have are endless. Utilize those keywords in your blog posts or even create posts with the keyword phrase exactly. Snoop around to see what your competition is talking about. Include links to those sites with credit given. Write content that you know your target audience is looking for on Google. Give them what they are looking for!
Is writing not your thing? Hiring a professional to help you write is great too! Just make sure they know what SEO is and what keywords you want to highlight.
What to include on each blog
When writing your blog post – you want to make it easy for the ready to follow and/or skim through It. Use these tips to ease the process of both you as the writer and the reader!
Structured Content: Use the simple structure of an introduction, body, and conclusion.
Use Paragraphs: Guide the reader’s eye to not just a big blog of text. Who wants to read through that?
Use Titles & Subtitles: To break up those paragraphs, use titles and subtitles to guide eyeballs.
Internal & External Links: You’ll get points In SEO for this! Having the content you can point to that you’ve already written about in another blog helps your link structure to Google.
On the market for an SEO specialist who can help you improve your Google ranking? I love helping small businesses appear big with digital marketing strategies that help them WIN with SEO.
Just reach out here.